Bharatiya Janata Party is India largest party in terms of primary membership. The 14th and current Prime Minister of India Narendra Modi is also a member of Bharatiya Janta Party. In 2015, Narendra Modi launched the Digital India Movement to make the country digitally empowered in the field of technology.
The aim of this project was to solve the problem of large group communication and work management for BJP members through an app.
Bharatiya Janata Party (BJP) INDIA
UX Designer & Researcher
Prototyping & Testing
After conducting countless user interviews, contextual inquiry and analyzing the gathered data, I was able to categorize the insights into these 3 categories
I started creating the information architecture and low-fi concepts for primary use cases. After having a go-ahead from the Product Manager, developers, and Stakeholders on the mockups, we began to conduct usability tests with the low-fidelity mockups. Once we had confidence in the design, we began digitalizing designs.
After the Beta testing, we combined the app (BJP Connect) with Namo (Prime Minister’s Office app) to increase user adoption. We released the app update in September and are excited to be pulling in data and using it to make more informed design decisions.