Overview

Bharatiya Janata Party is India largest party in terms of primary membership. The 14th and current Prime Minister of India Narendra Modi is also a member of Bharatiya Janta Party. In 2015, Narendra Modi launched the Digital India Movement to make the country digitally empowered in the field of technology. The aim of this project was to solve the problem of large group communication and work management for BJP members through an app.

Client

Bharatiya Janata Party (BJP) INDIA

Project Duration

5 months

Team

Kiran,Prathiba,Sagar,Krishna,Mounika 

My Role

UX Designer & Researcher

*All the projects complies to the NDA

Key Skills

Concept Ideation
Visual Design
User Research
Prototyping & Testing

User research

A 5 day workshop was conducted with the BJP stakeholders, IT Officers and Ministers
of State and Voting Booth operators. My research encompassed below

• Understating the BJP hierarchy and its vastness

• Roles and responsibilities of members at each level

• Day to Day tasks that need to be accomplished

• How is the success of the tasks measured

Qualititative Interviews

“With all of our communication over WhatsApp or Phone calls, its a tedious task as an Admin to manage 400 members when the maximum group capacity is 256. A single app to help to all of that is the dire need.”

District President

“There are multiple tasks that I need to assign to my subordinates. With the absence of a one stop solution that gives me a status of tasks of all my team members, it becomes a herculean effort to curate data. I am often doubtful about the authenticity of results shared.”

user

Booth Incharge

“I get multiple calls in a day to get work done. Sometimes from poeple who I have never met. I try to write them down on a paper but it’s difficult to keep a track of them.”

user

Booth Worker

Insights

After conducting countless user interviews, contextual inquiry and analyzing the gathered data, I was able to categorize the insights into these 3 categories

 

User Profiles

The research made it evident how different users would use the app differently. To cater to this, I categorized them into user profiles based on their goals and tasks

1. Manager

State President | Speaks English, Hindi & Gujrati | Bachelor’s in Commerce & LLB

Uses: 
Whatsapp, Messenger, Facebook, Gmail, Twitter, Insta, Namo

Tasks performed:

  • Connect and coordinate work with the entire value chain
  • Assign tasks & tack its progress
  • Analyze results, share with superiors and  take important decisions
  • Roles and responsibilities of members at each level
  • Day to Day tasks that need to be accomplished
  • How is the success of the tasks measured
  • 2. Mediator

    District Incharge | Speaks English, Hindi & Gujrati | Bachelor’s in Arts

    Uses: 
    Whatsapp, Messenger, Facebook, Gmail, Namo

    Tasks performed:

  • Complete assigned tasks
  • Forward tasks to lower value chain (booth level) & tack results
  • 3. Executor

    Booth Worker | Speaks Hindi & Gujrati | High School

    Uses: 
    Whatsapp, Messenger, Facebook, Namo

    Tasks performed:

  • Complete assigned tasks on time
  • Conceptualization

    I started creating the information architecture and low-fi concepts for primary use cases. After having a go-ahead from the Product Manager, developers, and Stakeholders on the mockups, we began to conduct usability tests with the low-fidelity mockups. Once we had confidence in the design, we began digitalizing designs.

     

    The solution

    BJP connect makes it easy to connect and coordinate with first line workers wherever they are – using a simple-to-use chat interface.

    Efficiently manage work or collect data from individuals or large groups. View built-in reports to get insights for faster decision making.

    VERIFIED SECURED ON-BOARDING

    Onboard members with a secure mobile verification to ensure all the data is protected and user privacy is maintained.

    COMMUNICATE WITH YOUR ENTIRE VALUE CHAIN

    Coordinate tasks for common work scenarios with built-in Actions that make it easy for managers to schedule meetings, create polls, surveys, and track tasks, or improve efficiency with location awareness & live video features.

    Coordinate tasks for common work scenarios

    Coordinate tasks for common work scenarios with built-in Actions that make it easy for managers to schedule meetings, create polls, surveys, and track tasks, or improve efficiency with location awareness & live video features.

    Never miss out on a task

    Always be aware of the pending task without having to search for it in long chats. Users can find tasks and respond to them effortlessly.

    Make Smarter Decisions

    Gather rich insights from the data received from builtin analytics that help make informed decisions to transform India into a digitally empowered society and knowledge economy. Also, send polite reminders to those who were not able to finish tasks on time.

    Web tool for Admins

    Reporting Dashboards provide an unparalleled view of enagegement & performance of memebers across all groups. It enables admins to get qualitative insights and make well informaed decisions.

     

    Usability testing

    I as a senior lead tested the product at various stages of the project.

    Lo-fi prototypes
    were tested with the stakeholders weekly to get feedback on the functionality, content, and interactivity of the product.

    Unmoderated User testing
    A few dummy groups were created for BJP users to use the app. All participants were using the app to carry out hypothetical tasks.

    Beta Testing
    Before releasing the app, we tested it with BJP members of Banaskantha district, Gujarat. The app was used by them to coordinate work for Gandhi Jayanti event preparations.

    Result Insights

    After the Beta testing, we combined the app (BJP Connect) with Namo (Prime Minister’s Office app) to increase user adoption. We released the app update in September and are excited to be pulling in data and using it to make more informed design decisions.

    Project Learnings

    1. Simplicity is strength
    As a designer, we are often lured by attractive, trendy and out of the box designs. But, We must always remember the ‘why’. The primary goal is to understand the user, their problems and then come up with a design that solves it.

    2. Prioritize
    Create a strategic plan to launch an MVP. This helps deal with out-of-scope requests that could potentially derail the project and helps deliver a quality product in time.

    3. Seek out feedback early and continually.
    The trouble with most of us is that we would rather be ruined by praise than saved by criticism. Keeping the stakeholders/users in loop and testing solutions in whatever form (paper, low-fi or hi-fi) as early as possible saves ample amount of time and re-work.

    Featured in

    The app has gained spotlight news 😊. Check them out by clicking below links.

      Gadgets NDTV | Inc 42